(Product designer)
About me
Embark on a design journey where functionality meets elegance, and products become experiences. As a product designer who also builds, I take an idea from research and interface design all the way to a built and launched product. My work spans the dynamic realms of e-commerce and beyond, always with the aim of elevating user interaction and achieving business objectives.
My approach is holistic, merging an entrepreneur's strategic vision with meticulous attention to detail. I have nurtured projects that amplify user engagement and strengthen brand narratives. Join me in creating designs that are not only seen but felt, providing meaningful and sustainable interactions for every user.
Where I have worked
- 2023 to nowProduct Designer
Nearby HeartsDesigned the Nearby Hearts peer-to-peer volunteering platform and outlined the roadmap for its next development phase.
- 2016 to 2023Co-founder and Product Designer
vipshop.flowersLed product design while the business scaled to $1M in annual sales. Ran three full website redesigns and designed a plant identification and care app launched in December 2023.
Design
- UX Design
- UI Design
- User Research
- Wireframing
- Interaction Design
- Prototyping
- Design Systems
- Information Architecture
- Accessibility Design
- Branding
- Typography & Color
Software
- Figma
- Figjam
- Adobe Illustrator
- Framer
- Trello
- Microsoft Office
Growth
- Google Analytics
- Conversion Rate Optimization
- A/B Testing
- SEO
- Google Ads
- Product Management
- Photography
Soft skills
- Problem-Solving
- Empathy
- Communication
- Decision-Making
- Attention to Detail
- Collaboration
- Strategic Mindset
- Critical Thinking
- Adaptability
- Time Management